Fittara Launch Compass
Welcome to Fittara Launch Compass. A unique and tested method of evaluating your product idea and taking an intelligence based approach to taking it online and growing your business manifolds.
Here you will find detailed information about how Fittara Compass works and the parameters your products gets evaluated on. Lets us begin.
Before You Build Anything, Get Clarity
Most founders lose money not because they worked less -- but because they built the wrong thing first.
Websites. Ads. Agencies. Tools. All paid for before knowing if they make sense.
Fittara Launch Compass exists to stop that.
What Is the Launch Compass?
The Launch Compass is a paid, independent evaluation that tells you:
- Whether you should even build a website right now
- Which channel actually makes sense for your brand
- What to avoid spending money on -- including Fittara itself
This is not onboarding. This is not consulting fluff. This is a decision filter.
Who This Is For
This evaluation is for you if:
- You're planning to launch or grow a fashion / apparel D2C brand
- You're unsure whether to start with a website, marketplaces, or Instagram / WhatsApp
- You don't want to burn money learning the hard way
- You want truth over motivation
If you're only looking for someone to say "yes, build a website", this is not for you.
What We Evaluate (In Detail)
You'll answer a structured questionnaire (15-20 minutes). We evaluate your brand across four non-negotiable dimensions:
Product Reality
- Price points (AOV)
- SKU repeatability
- Return & exchange risk
- Visual storytelling strength
- Repeat purchase potential
Founder Reality
- Available budget
- Time commitment
- Operational readiness
- Comfort with selling & customer interaction
Channel Readiness
- Marketplace viability
- Instagram traction
- Website readiness
- Paid ads maturity
Unit Economics Sanity
- Gross margins
- Shipping & RTO tolerance
- Ability to survive early experiments
A Clear Verdict (No Ambiguity)
You will receive a direct recommendation such as: Do NOT build a website yet, start with Instagram + WhatsApp intelligence, marketplaces only for now, or you are ready to scale with a full website.
We don't soften this to sell you something.
A Detailed Readiness Score
You'll get a scored breakdown showing where you are strong, where you are exposed, and what is holding you back right now. This becomes your baseline, not just advice.
Channel-by-Channel Recommendation
Instead of everything everywhere, you'll know what to start with, what to delay, and what to completely avoid for now.
- AI creatives
- Catalog intelligence
- Instagram auto-posting & engagement analysis
- WhatsApp marketing & conversation insights
- A full website (or not)
A 90-Day Action Roadmap
You'll receive a simple, practical plan: what to focus on in Month 1, what to test in Month 2, and when to re-evaluate bigger investments.
No dependency on agencies. No forced tooling.
Important: This Is NOT a Sales Pitch
This evaluation is intentionally behind a paywall for one reason: if the evaluation is free, it becomes marketing. If it's paid, it becomes truth. We are comfortable telling you "don't build a website yet", "don't run ads yet", and "don't use Fittara yet". That honesty is the product.
Pricing & Fairness
- One-time evaluation fee
- No auto-upgrades
- No obligation to continue
- If the evaluation recommends a Fittara website later, the fee is adjusted into your onboarding.
- If it doesn't -- you still walk away with clarity.
Why We Built This
Because most founders don't fail from lack of effort. They fail from:
- Starting with the wrong channel
- Spending too early
- Listening to people who always say "yes"
The Launch Compass exists to be the voice that says: "Pause. Let's think first."
Ready to Start?
If you want clarity before valuation, tech, ads, or agencies: begin with the Fittara Launch Compass. Don't spend on tools yet -- even ours. Spend on knowing what actually makes sense.
Take assessment now at 99/-